About Us

TONED OUT is a firefighter-owned apparel brand and a co-brand of KOOTHBRAND, built by a working firefighter-paramedic who lives the job. Every design is inspired by the firehouse, the tones dropping, and the culture that comes with answering the call.

​What started as an outlet for creativity turned into a brand built on real experiences from the firehouse floor.

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Our designs are gritty, honest, and unapologetically firefighter-inspired, made for those who know what it means to get toned out.